Conference/Presentation
Effects of Built Environment on Tourists’ Active Travel Behaviors in Seoul: Insights from Massive GPS Trajectory Data and Explainable Machine Learning
Yingqi Yuan, Sangwon Park, Hyunkyung Bae.
The Asia Pacific Tourism Association(APTA), 7~9 July, 2025, Busan Korea.
Received Best Paper Award
Dark Patterns and Emotional Responses in Online Travel Agency Platforms:
The Moderating Role of Need for Cognitive Closure
Hyojeong Kang, Sangwon Park.
The Asia Pacific Tourism Association(APTA), 7~9 July, 2025, Busan Korea.
인지적종결욕구 군집유형에따른 휴리스틱 정보처리 단서 효과비교: 온라인 여행사(OTA)를 중심으로.
강효정, 박상원
한국관광학회, 10~12 July, 2024, 전남 여수.
공간 빅데이터를 활용한 외식업 매출 영향 요인 분석.
손주연, 박상원
한국관광학회, 10~12 July, 2024, 전남 여수.
Received Best Paper Award
Discovering Regional Functions through Travel Mobility: Application of Spatial Big Data
Yebin Seo, Yejin Lee, Sangwon Park, Namho Chung
한국관광학회, 10~12 July, 2024, 전남 여수.
Received Best Paper Award
Enhancing Urban Vitality by Integrating Graph Neural Network: Focusing on Yeosu-Si as a destination
Yingqi YUAN, Sangwon Park
한국관광학회, 10~12 July, 2024, 전남 여수.
The influence of travel constraints on rural tourism: Focusing on Generation MZ
Chaehyeon Lee, Sangwon Park
APacCHRIE, 24~26 May, 2024, Seoul Korea.
Discovering Regional Functions at the Travel Destination:Application of LDA Modeling
Yejin Lee, Yebin Seo, Sangwon Park, Namho Chung
APacCHRIE, 24~26 May, 2024, Seoul Korea.
Social- Spatial Segregation through the Lens of Accessibility at the Travel Destination
Yingqi YUAN, Sangwon Park
APacCHRIE, 24~26 May, 2024, Seoul Korea.
MZ 소비자의 오프라인 패션 쇼핑과 야식 소비와의 관계 : 쾌락적 소비의 정당화 매커니즘.
백은수, 추호정, 박상원, 우홍주, 정소진
한국유통학회 학술대회 발표논문집, 13 August, 2024, 경북.
머신러닝을 활용한 상권 클러스터링: 서울시 대규모·중소규모 점포의 위치 및 매출 중심으로.
우홍주, 박상원, 백은수, 정소진, 서예빈
한국유통학회 학술대회 발표논문집, 28 April, 2023, 서울.
Received Best Paper Award
Applying Deep Learning to Classify First-time and Repeat Travelers: Analyzing GPS Data
Yingqi YUAN, Maureen (minhye) Kim, Sangwon Park
한국관광학회, 26~28 June, 2023, 제주.
Received Best Paper Award
Shaping the Tourist Acceptance of Marketing Intervention: The Role of Gamification
Chaehyeon Lee, Yingqi YUAN, Sangwon Park
한국관광학회, 26~28 June, 2023, 제주.
딥러닝 기법을 활용한 관광이동패턴 예측 연구.
황혜진, Yingqi YUAN, 박상원
한국관광학회, 26~28 June, 2023, 제주.
제주도 방문자의 소비데이터를 활용한 기능지역 추출연구.
서예빈, 정근오, 박상원
한국관광학회, 26~28 June, 2023, 제주
Received Best Paper Award
User Engagement on Social Media: Comparisons of content creators and product types
Chaehyeon Lee, Sangwon Park
한국관광학회, 13~15 July, 2022, 부산.
Received Best Paper Award
Analysis of Tourist's Travel Pattern Utilizing Mobile Big Data: Based on Intracity, and Intercity Mobility
Haejin Hwang, Sangwon Park
한국관광학회, 13~15 July, 2022, 부산.
빅데이터 기법을 활용한 외식관광이동패턴 분석 연구.
서예빈, 전동훈, 황혜진, 박상원
한국관광학회, 13~15 July, 2022, 부산.
외래 관광객의 시공간적 방문 패턴 분석.
전동훈, 서예빈, 황혜진, 박상원
한국관광학회, 13~15 July, 2022, 부산.
Received Best Paper Award
Analysis of Tourist's Travel Pattern Utilizing Mobile Big Data: Based on Intracity, and Intercity Mobility
Haejin Hwang, Sangwon Park
한국관광학회, 13~15 July, 2022, 부산.
Understanding and Modelling Tourist Intra-City destination Choice using Mobile Phone Data
Mai, K., Xu, Y., Park, S., Chen, A.
Global Tourism & Hospitality Conference, 12~14 June, 2022, Hong Kong.
Diffusion of Korean Style via YouTube Influencers: Evidence from Vietnamese Market.
Kim, H., Lee, H. K., Choo, H. J., Kim, R., Baek, E., Jang, J., Park, S., Nguyen, M.
American Collegiate Retailing Association, 4 March 2022, New Orleans, USA.
코로나19로 인한 관광객 패턴의 변화 분석: 공간 빅데이터 분석기법 활용.
박상원, 고선영, 황혜진
한국관광학회, 7~9 July, 2021, 서울.
Received Best Paper Award
Exploring travel mobility: Application of mobile data analytics
Haejin Hwang, Sangwon Park
한국관광학회, 7~8 July, 2021, 서울.
Travel mobility motifs: Application of network science
Park, S., Zhong, R. R.
APacCHRIE, 27~28 October, 2020, Hong Kong.
Received Best Paper Award
Internet addiction continuum moderates augmented reality app experiences
Stangl, B., Kastner, M., Ukpabi D. C., Park, S.
Global Marketing Conference, 2020, Seoul.
Spatial and temporal dynamics of tourist behaviors: Application of Big Data analytics
Park, S., Zhou, F.
Asia Pacific Tourism Association, 1~4 July, 2019, Danang, Vietnam.
Spillover effects of agglomeration economies and productivity in the UK tourism and hospitality industry
Kim, Y. R., Williams, A. M., Chen, J. L., Park, S.
APacCHRIE & EuroCHRIE Joint Conference, 2019, Hong Kong.
Assessing travel movement patterns: Spatial Big Data Analytics
Park, S., Xu, Y., Jiang L., and Chen, Z.
APacCHRIE & EuroCHRIE Joint Conference, 22~25 May, 2019, Hong Kong.
Compete or Cooperate? Spatial Clustering and Productivity in the UK Tourism and Hospitality Industry
Kim, Y. R., Williams, A. M., Park S., Chen, J. L.
Annual Graduate Education and Graduate Student Research Conference in Hospitality & Tourism,
3~5 January, 2019, Huston, Texas, USA.
Examining Multi-Dimensional Trust in Service Robots
Park S.
The Asia Pacific Tourism Association(APTA), 3~6 July, 2018, Mactan, Philippines.
Consumer Evaluation of Hotel Service Robots
Tussyadiah, I. P., Park, S.
ENTER, 2018, Jönköping, Sweden.
The effect of loneliness on trip satisfaction: The mediating role of social media use
Lee, S., Kim, D-Y., Park, S.
Annual Conference of Asia Pacific TTRA, 2017, Hong Kong.
The effect of monetary and nonmonetary promotion On consumer perceptions
Woo, M., Wang, Y., Park, S.
The Asia Pacific Tourism Association(APTA), 2017, Busan Korea.
Spill-over effects of online consumer reviews in the hotel industry
Park, S., Chen L.
ENTER, 2018, Rome, Italy.
The role of internal labour markets in retaining staff: A case study of the UK hospitality workforce
Jago, L., Deery, M., Park, S., Lockwood, A.
Surrey Tourism Conference - Making an impact: creating constructive conversations, 2016, University of Surrey, UK.
Making sense of flexible hours contracts – a case study of two hotel chains
Lockwood, A., Williams, A., Park, S.
Surrey Tourism Conference - Making an impact: creating constructive conversations, 2016, University of Surrey, UK.
Understanding augmented reality experiences and sensation seeking in tourism
Park, S., Stangl, B.
Surrey Tourism Conference - Making an impact: creating constructive conversations, 2016, University of Surrey, UK.
Assessment of perceived risk in mobile travel booking
Park, S. Tussyadiah, I., Zhang, Y.
ENTER, 2016, Bilbao, Spain.
Factors affecting tourism advertising responses
Kim, H., Park, S.
Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism,
2016, Philadelphia, USA.
Estimating a facet-based advertising response model
Park, S., Kim, D-Y.
Advances in Hospitality and Tourism Marketing and Management Conference, 2015, Fukuoka, Japan.
Social media on smartphones for restaurant decision-making process.
Hwang, J., Park, S.
ENTER, 2015, . Lugano Switzerland
Determinants of Perceived Usefulness of Consumer Reviews in Online Travel Products.
Park, S., Liu, Z.
The Asia Pacific Tourism Association(APTA), 2014, Ho Chi Minh City, Vietnam.
A Model of Travel Information Search using Mobiles: Temporal Dimension Approach
Park, S., Wang, D.
TOSOK Tourism International Conference, 2013, Seoul Korea.
Measuring Tourism Advertising: The Destination Advertising Response (DAR) Model.
Stienmetz, J. J., Park, S., Fesenmaier, D. R
TTRA International Annual Conference, 2012, Virginia Beach, Virginia USA.
Mobile Technology, Everyday Experience and Travel: A Multi-Stage Model
Wang, D., Park, S., Fesenmaier, D. R
TTRA International Annual Conference, 2012, Virginia Beach, Virginia USA.
Effect of Advertising on the Tourist Decision to Buy A Bundle: A Hierarchical Approach
Park, S., Nicolau, J. L.
TTRA Europe Annual Conference, 18~20 April, 2012, Bilbao, Spain.
Metrics for Destination Marketing in An Era of Interactive Marketing
Wang, D., Park, S., Fesenmaier, D. R
TTRA Annual Conference, 19~21 June, 2011, London, Ontario, Canada.
The Role of Mobile Applications in Addressing Tourists Information Needs
Wang, D., Park, S., Fesenmaier, D. R
Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism,
6~8 January, 2011, Houston
Nonresponse Bias in Internet-based Advertising Conversion Studies
Park, S., Fesenmaier, D. R
TTRA Annual Conference, 20~22 June, 2010, San Antonio.
Online Purchase of Travel Products
Park, S., Fesenmaier, D. R, Zach, F.
TTRA Annual Conference, 20~22 June 2010, San Antonio.
Differentiation of Tourism Online Information Channels Through Information Search Activities
Wang, D., Park, S., Fesenmaier, D. R.
TTRA Annual Conference, 20~22 June 2010, San Antonio.
The Changing Impact of the Internet on Travel Planning Behavior
Wang, D., Park, S., Zach, F., Fesenmaier, D. R.
TTRA Annual Conference, 20~22 June 2010, San Antonio.
States of Internet Use and the Travel Planning Process.
Park, S., Fesenmaier, D. R.
Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism,
7~9 January 2010, Washington, D.C.
The Effect of Web Visitation with Tourist Brochure in Tourism Advertising
Park, S., Fesenmaier, D. R.
The Asia Pacific Tourism Association(APTA), July, 2009, Incheon Korea.
Modeling Tourism Advertising Conversion in the United States
Park, S., Fesenmaier, D. R.
TTRA Annual Conference, June, 2009, Hawaii.
Developing Dynamic Travel Personality for Destination Marketing: Network Analysis Approach
Park, S., Tussyadiah, I. P., Fesenmaier, D. R.
Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism,
4~6 January 2009, Las Vegas.
Conceptualizing the Effectiveness of Consumer Narratives for Destination Marketing
Tussyadiah, I. P., Park, S., Fesenmaier, D. R.
International CHRIE Conference, June, 2008, Atlanta.
Received Best Paper Award
A Revolutionary Perspective on Travel Personality: Implication for Destination Marketing
Park, S., Kim H., Fesenmaier, D. R.
TTRA Annual Conference, 15~17 June, 2008, Philadelphia
Power of Language in Tourism: Assessing the Value of Words in Search Engine
Kim, H., Park, S., Fesenmaier, D. R
Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism,
3~5 January 2008, Orlando.
An Alternative Approach to Market Segmentation and Information Search Behavior: The Concept of Specialization in College Students' Spring Break Experience
Park, S., Kim, D-Y.
Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism,
3~5 January 2008, Orlando.
Factors Affecting CVB’s Internet Marketing Activities: Investigation on Moderating Effects of Individual and Organizational factors
Park, S., Kim, D-Y.
Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism,
4~6 January 2007, Huston.
The Relationship among Motivation, Satisfaction, and Tourism
Park, S., Cho, S. H
Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism,
4~6 January 2007, Huston.