Research grant from National Research Foundation of Korea

29 Jun, 2020

Dr. Sangwon Park and his colleague at Seoul National University, together with Dr. Beak in ITC at PolyU and Mr. Minh Nguen, a D.HTM student and a faculty member at Duy Tan University in Vietnam, have won a major research grant from National Research Foundation of Korea.

The study is entitled "K-lifestyle co-creation of young Vietnamese consumers: Focused on millennials and Z generation".